Paid Search Marketing

Paid Search Marketing or Pay-Per-Click (PPC)

Paid search marketing is also known as Pay-per-click marketing. If you want to reach your products or services in front of your potential customers, you must use paid search marketing. Once you published your website online, you are good to go.

There are a lot of search engines on our planet. But the most influential search engine is Google and Bing. And if I go to more specific Google is the most influential search engine in this world.

Do you know how many searches Google gets per day?

Google processes over 3.5 billion searches per day. Now you can imagine why do you need paid search marketing besides search engine optimization for growing your business.

Paid Search Marketing

So, what are the pre-requisites for Paid Search Marketing?


Website is the face of your business today. In today’s world, 90% of businesses have a website and they are growing continuously day by day. So, you must have a website or at least a landing page to run ads on different marketing channels.


You have at least an email account to receive those leads you will be getting from your website. You can use a free email service provider like Gmail, Outlook, Yahoo, etc. But a business email is preferred.

Ads Account

Now you have two things, one is a website or landing page and another thing is email. For creating a Google AdWords account for running ads, you must have a Gmail account with billing details. Once it’s created, you are ready to create an ad campaign.

Campaign Creation

You need at least four things for creating an ad campaign those are:

  1. Research keywords for all
  2. Title of Ad
  3. Description of Ad
  4. Media for Ad
  5. Link for Ad (Either website or Landing page)

Publish Ad

Now, your Ad is published. Now, wait for the results.


Looking for a Certified Paid Search Marketing Expert? Contact Us Now.


Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Shopping ads Certification
Google Ads Apps Certification
Google Ads - Measurement Certification