Social Media Marketing
Be There Where Your Customers Are Hanging Out
There are 4.53 billion social media users around the world. That is more than 55% of the total population. Now you may imagine why should you do social media marketing for your business besides paid search marketing.
The top five social media channels you should target
YouTube
YouTube is the 2nd largest search engine, video sharing platform on this planet as well as social media platform owned by Google. People around the world visit more than 34 billion times every month. So, if your potential customers are hanging on YouTube, you must consider Google’s Display Ad besides search ads.
Facebook is the largest social media platform worldwide. People around the world visit more than 22 billion times every month. It has 2.5 billion monthly active users including you and me.
Instagram is another social media platform owned by Facebook. It has 1.074 billion monthly active users and they visit 6 billion times every month and you are one of them maybe.
LinkedIn is the biggest professional network platform. It has 756 million monthly active users worldwide and they visit more than1 a billion times every month including you and me. So, if you are looking to sell your products or services to professionals, LinkedIn would be a great place to market your brand.
Pinterest is one of the best images and a short video-sharing social medial platform. It has 478 million monthly active users worldwide and they visit more than 1 billion times every month.
The steps of Social Media Marketing
Account creation
You have to create an account on these social media platforms I have mentioned earlier and you have to create a business or company page for your business.
Ad account creation
Once your account is ready, move on to create an ad account and provide your billing details.
Create Ad
Now you need Ad assets to create your ad. Like, title, description, image, video, etc.
Publish Ad
Once your ad creative is complete now it is ready to submit for review and once you reviewed it, your Ad will be live.
Check insights
After 24/48 hours of the time of publication of your Ad and know how it is performing.
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