What is Google My Business?
Google My Business (Google Business Profile) is a free tool by Google for local businesses that can use it free and grow their online presence easily. It has some awesome exclusive features that help customers to learn about the business within a short time and help them to make a quick decision.
First of all, Google My Business or GMB, in short, is a very important SEO factor to rank your website on Google's search results.
Secondly, it allows sharing details about your business-like name, website, phone, products, or services, reviews, Questions-answers, messaging, etc.
Thirdly, if you are in a service-based business, you can add an appointment scheduling link beside your website.
Fourthly, if you optimize your GMB listing properly, you will be able to rank top 3 of the maps section and also the first page of Google's organic search results.
Finally, it is a free tool that can help you to grow your business quickly with minimum costs.
How Do Businesses Use Google My Business?
Many businesses across the globe use are using Google My Business to attract more leads and also stand out from their rivals. Businesses use the platform to engage with their customers and learn more about them and vice versa.
They can be able to track the population of potential customers who are interested in their business. In the same vein, they’ll be able to know where these customers come from and what appeals to them. Besides, businesses can measure their total business performance with Google My Business.
Why would you use GMB for your local marketing?
It makes you more visible on the internet. One of the major benefits of creating a GMB listing is that it boosts your business visibility on the internet. When you search for a product or service on Google, the first three results that show are Google Adword advertisements, then a map, and organic results.
Most businesses have been trying different SEO strategies and tricks to get into the top three local businesses based on the searcher’s location, but all to no avail. But what the majority don’t know is that by creating a GMB listing, you can increase your chances of making it onto the list – a special category. So, how wonderful is that?
The major aim of local marketing is to target potential clients in a small geographical area and GMB can help you do just that.
Why GMB is Not an Ordinary Business Listing
Nowadays, most business people spend countless hours on social media platforms trying to market their products. Unfortunately, they end up ignoring the most basic step of content marketing, and that’s optimizing their search rankings.
Google search has proven and remains the number one go-to site for making important business/buying decisions. That said, customers who are looking to purchase a product will first of all conduct a comprehensive Google search.
It’s on record that about 46 percent of every search has local intent. More so, local searches depend greatly on business location as the major source of information. This is good, but there’s a problem here!
How do you ensure your business shows up in their search results with the correct information on all their devices?
The fastest and simplest way to do that is to have a Google My Business listing.
The ability of Google My Business to add search engine results in its marketing deals is a big benefit for all local businesses. You need to understand here that GMB listing is a strong marketing tool that gives you benefits from showing on Google search.
Therefore, it is not an ordinary business listing and without it, you’re missing out on serious sales opportunities!
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